Maybelline’s New York Instant Age Rewind Eraser Review

Does it Erase the Years or Just Your Account Balance?

Are you looking for a great concealer with SPF that will help you get rid of your wrinkles?

Maybelline has a product that, at first glance, promises to do just that.

In the search for a good drug store anti-aging product, I came across Maybelline’s Instant Age Rewind Eraser.

The packaging is eye-catching and the product itself looks pretty cool. It’s in a tube that had a soft, spongy-looking applicator on top.

OK – it caught my eye, so I decided to pick it up for a closer look.

What Do They Claim?

Maybelline promises that you’ll love this product for 4 reasons:

  1. It has a patented, Micro-Corrector Applicator that will micro-fill and smooth the imperfections on your face. The applicator has an anti-microbial in it for hygiene purposes.

  2. It will tighten and improve your skin’s elasticity with its “super-concentrated formula” that has collagen and gogi berries in it.

  3. It has SPF 18 sunscreen to help protect your skin from sun damage.

  4. Finally, it has clinically proven effectiveness. They claim 7 years of research and 5 patents and say that the product will actually reduce imperfections with 8 weeks of use. They also claim that it won the “#1 anti-aging foundation” but they don’t say from whom.

That all sounds awesome and if it’s true, I’m a buyer. Let’s take a closer look and see if the Instant Age Rewind Eraser has the goods to back up Maybelline’s claims.

What’s In It?

The only active ingredient listed is octinoxate 7.5%, which is a sunscreen. Even though the other ingredients are listed as inactive, I still read through them. The product has vitamin E and vitamin C but they’re listed about halfway down the list, which means that there isn’t much in there.

As we’ve discussed before, ingredients are always listed most to least in order of weight. The last two ingredients are collagen and hyaluronic acid.

What, no retinol or other big-hitting anti-aging ingredient? It’s not looking good at this point but let’s not be hasty.

What Are Users Saying?

This is the really weird part. Users love it. Not just a few users but the vast majority of people who reviewed it had great things to say about the Instant Age Rewind Eraser. The only real complaints came from a couple of people with sensitive skin who say that it bothered their eyes.

Everybody seems to like the way that the Instant Age Rewind Eraser goes on, as well as the tone and the coverage. The sponge applicator seems to be a real hit, and the consistency of the makeup itself seems to offer great concealment without looking cakey or settling into fine lines.

What people didn’t mention though was any long-term wrinkle or dark circle reduction. My guess is that there really isn’t any because there’s nothing in the product to make it happen.

Another major faux pas that Maybelline made is that the product is only available in the middle range of colors. There’s a creamy ivory but it looks too dark for somebody with a porcelain complexion.

On the other end of the spectrum, there’s a tan. Unfortunately, the color looks pretty light so if your complexion is darker than café au lait, it’s probably going to be too light.

Final Word

If you look at the claims that Maybelline makes, Instant Age Rewind Eraser is great at concealing your blemishes and undereye circles. Users also say that it goes on well, offers a great finish, and doesn’t settle into your lines. As long as your skin is either dark or light enough to match one of the shades offered, you may like the product.

Regarding the tightening and improvement of your skin that they promise, some people say that they see it but the ingredients just don’t back it up. I’m skeptical until I try it for myself. Since it’s less than $15, I’ll probably give it a try if for no other reason than the raves that it gets as a concealer.

Click here if you’d like to try Maybelline’s New York Instant Rewind Eraser for yourself.

If you’ve tried this product, we’d love to hear about your experience in the comments section below.

2 Responses to “Maybelline’s New York Instant Age Rewind Eraser Review”
  1. Connie says:

    I really like this product. It covers better than any other foundation I have tried. I am not really sure if it has improved my skin, but I am not sure I care too much about that. I really like the sponge applicator. My only issue is that the sponge tore and I am only half way through the bottle. I wish there was some sort of replacement sponge. I can still use the product, it is just not as easy to apply because of the tear in the sponge.

    • Theresa says:

      Bummer about the sponge, Connie! Is anybody else having this issue?

Tell Us What You Think!

Spam protection (register to skip this)

Time limit is exhausted. Please reload the CAPTCHA.