L’Oreal Paris Youth Code Reviews
The line, which includes Serum Intense, Day Lotion SPF30, Eye Cream Daily Treatment, and Day/Night Cream, is formulated based on L’Oreal’s “GenActiv Technology” (labeled “Pro-Gen Technology” in L’Oreal’s U.K. market), which the company claims increases the skin’s own regenerative power and is based on research into the way the skin’s genes are activated.
In conjunction with independent researchers, L’Oreal studied how skin reacts after being stressed and the process by which it regenerates. The Youth Code products act to stimulate this regenerative process faster than it would naturally occur.
Reviews of the Youth Code line have been mixed. L’Oreal’s consumer testing showed that approximately 3/4 of the reviewers positively reported that their skin felt rejuvenated, appearance of wrinkles was reduced, and they noticed a more rested appearance.
External, independent reviews are about half positive and half negative for this product line. Those who enjoyed positive results generally reported that all the products were lightweight, went on smoothly and left the face feeling soft. A majority found that their wrinkles did appear less prominent, and a smaller percentage reported receiving compliments from others on their more youthful appearance. Most reported that there was no heavy or noticeable smell, and that any negligible scent was pleasant. Very few complained of a greasy texture or exacerbation of acne.
Of the negative reviews, the primary complaint was that none of the products in this line improved wrinkle appearance, and a small percentage reported that it made their wrinkles more prominent. The Eye Cream in particular received the most unfavorable reviews, with complaints of irritation, darker circles and increased puffiness. A majority reported that all the products in the line dried out their skin and made it appear duller, rather than glowing or luminous. Several reviewers went on to state that applying foundation makeup over the products did nothing to improve or cover this dull property.
Neutral comments, from both the positive and negative reviewers, were that the Serum Intense is of a texture more like a cream than a serum, which some users found beneficial but others found disappointing; and the fact that all the Youth Code products give the skin a matte texture.
In summary, L’Oreal Paris’ Youth Code line of products is intended to make facial skin feel renewed, diminish the appearance of wrinkles, and promote a more rested appearance. Whether or not these products live up to their claims is questionable, based on the variance of reviews. While it may be effective for many individuals, clearly it’s not recommended for everyone.